The benefits of Green on the Go are helping those who desperately want new
food. For those that need to eat different kinds of foods, besides greasy foods.
Being able to give someone a tasty meal like they've never tasted before,
that's a benefit. The salad benefits the health factor and the whole idea of Green on the Go. The benefit from the Strawmelon slushy is the fact that we brought something to life you may have never though of mixing together.
The features are using recycled products and giving back to those who are in
need of something new. The feature in this company is far more important in the
company because our guest are what are most important. Another feature is the salad and Strawmelon slushy its something you've never even thought of putting together. People will think what kind of salad could I put together, that's also is a feature because you can always try something new. Not having to worry about any of kind of grease and the taste of grease in your food.
Overall benefits vs features well there isn't such a thing because they are so closely related. Benefit and feature go perfect together because they equal each other.
Wednesday, September 23, 2015
Tuesday, September 15, 2015
Target Market Strategy
Our market strategy is to plan everything out right, we also want to have the right provides. Having the right providers helps a lot in a company, because we know that we will be getting the best quality. If we don't have the best quality, then our customers don't get the best quality. Our plan is to make sure we can do everything we promised to our guest and employees.
"A powerful brand has high brand equity. Brand equity is the different
effect that knowing the brand name has on customer response to the product and its marketing"
Our brand name says a lot about us, not only are we providing healthier food, we are providing it on the go and quick. We will assure you get quality food not only quick, but we will make sure you get the best service too!
"As noted previously, marketing channels are part of the overall customer-value delivery network. Each channel member and level adds value for the customer. Thus, designing the marketing channel starts with finding out what target consumers want from the channel"
One of our other strategies is to deliver food that also adds value to the customers and finding out what they really like. We will target all the right customers because every customer is our guest.
"A powerful brand has high brand equity. Brand equity is the different
effect that knowing the brand name has on customer response to the product and its marketing"
Our brand name says a lot about us, not only are we providing healthier food, we are providing it on the go and quick. We will assure you get quality food not only quick, but we will make sure you get the best service too!
"As noted previously, marketing channels are part of the overall customer-value delivery network. Each channel member and level adds value for the customer. Thus, designing the marketing channel starts with finding out what target consumers want from the channel"
One of our other strategies is to deliver food that also adds value to the customers and finding out what they really like. We will target all the right customers because every customer is our guest.
Product
Our product is a way to help people in the right path to eating healthier. Our style is going to be different in a way people will really appreciate, because they will know we want what is best for them. It will be eye catching because there aren't very many places that use recycled items. Also our bright green logo will really catch peoples eyes.
"Another way to add customer value is through distinctive product style and design. Design is a larger concept than style. Style simply describes the appearance of a product. Styles can be eye-catching or yawn producing"
The appearances we will make will be popping, eye-catching and delicious. We really want our guest to be like wow that's different I want to try it and after doing so they are always going to want Green on the Go.
"Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain"
Our product promotes building relationships with our guests, we want them to feel appreciated. We want everyone in Green on the Go to feel important and that is what our product is. In any company customers ,employees and providers should be appreciate all the time not just when something good happens.
"Another way to add customer value is through distinctive product style and design. Design is a larger concept than style. Style simply describes the appearance of a product. Styles can be eye-catching or yawn producing"
The appearances we will make will be popping, eye-catching and delicious. We really want our guest to be like wow that's different I want to try it and after doing so they are always going to want Green on the Go.
"Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain"
Our product promotes building relationships with our guests, we want them to feel appreciated. We want everyone in Green on the Go to feel important and that is what our product is. In any company customers ,employees and providers should be appreciate all the time not just when something good happens.
Distribution
Green on the Go is really promoting a healthier life style, our distribution will be giving back to those that cant eat those greasy foods. We want our customers to be really happy with what they eat, not going home feeling sick or disgusted about the greasy food they ate. Happiness and delight is within our products, because you will feel so good after eating something that tastes so fresh.
"In addition, the company works to stay ahead of the competition and sustain rapid market growth by improving product quality, adding new product features and models, entering new market segments and distribution channels, shifting advertising from building product awareness to building product conviction and purchase, and lowering prices at the right time to attract new buyers."
This company always wants to attract new customers and letting them know that eating Green on the Go will really benefit them.
"Companies often pay too little attention to their distribution channels,
sometimes with damaging results. In contrast, many companies have used
imaginative distribution systems to gain
a competitive advantage. FedEx’s creative and imposing distribution system made it a
leader in express delivery. Enterprise revolutionized the car-rental business
by setting up off-airport rental offices. And Apple turned the retail music
business on its head by selling music for the iPod via the Internet on iTunes."
Another distribution we will be using recycled plates, napkins and utensils. Recycling is well respected way to distribute to not only the world but to our lives as well. Using recycled products will also make us feel better about what we are using of polluting into the air. We want to give back in the best way possible, and that will be providing free water when we go to events where people get dehydrated in need of water. We also want our customers to feel appreciated so on every drink they order our employees will write a note thanking them.
"In addition, the company works to stay ahead of the competition and sustain rapid market growth by improving product quality, adding new product features and models, entering new market segments and distribution channels, shifting advertising from building product awareness to building product conviction and purchase, and lowering prices at the right time to attract new buyers."
This company always wants to attract new customers and letting them know that eating Green on the Go will really benefit them.
Promotion
Green on the Go will be promoted in ways that will benefit the company. Green on the Go will promote our food in front of gyms to inform them that the food they like to eat is available on the go! It will also be promoted by the food truck driving around town, so that people can see our bright green sign. Well also have a Titter and Facebook to inform guest about the nutrition facts of eating Green on the Go. Informing guest about nutrition facts is a big thing because there is a lot of people out there who really want to know these things. On our social media we will also explain and show them the difference of eating healthier as to eating unhealthy.
"Promotion spending is relatively high to inform consumers of the new product and get them to try it."
We will persuade them that eating our food is so much better and it will help a lot of people with health problems. Promoting a healthier life style for people is so much better than promoting something they don't even know what they're eating. For example McDonalds how do we know that their chicken nuggets aren't that pink gooey stuff everyone says it is. Our customers will know what they're eating because where our food is made and stored you'll be able to see from outside of the truck.
"Promotion spending is relatively high to inform consumers of the new product and get them to try it."
We will persuade them that eating our food is so much better and it will help a lot of people with health problems. Promoting a healthier life style for people is so much better than promoting something they don't even know what they're eating. For example McDonalds how do we know that their chicken nuggets aren't that pink gooey stuff everyone says it is. Our customers will know what they're eating because where our food is made and stored you'll be able to see from outside of the truck.
"The moral of the product life cycle is that companies must
continually innovate or they risk extinction. – I will constantly come up with
new ideas."
We will constantly be coming up with new ways and tastes to put together in salads. Also we would like to even get ideas from our guests, what they think of all the new food items and drinks we could add or what they think about having they're own salad featured.
We will constantly be coming up with new ways and tastes to put together in salads. Also we would like to even get ideas from our guests, what they think of all the new food items and drinks we could add or what they think about having they're own salad featured.
Price
Our
prices are very flexible for what we are selling and healthy food can be
expensive, but if we sell it at a price that people can afford a tasty healthy
lunch/dinner. Knowing that our food is healthy and at a decent price, why
wouldn't anyone but a nice fresh salad? Also it will really benefit to the
guests, because not only are they eating healthy but they're getting healthier.
"Price is also one of the most flexible marketing mix elements. Unlike product features and channel commitments, prices can be changed quickly"
Our food is going to be quality food to assure that people are eating the most fresh salad, fruits and vegetables! By providing the best quality we can we are also providing customer satisfaction. On certain occasions well have holiday specials or event specials that will have our guests attention before it ends. They will have a nice salad and drink in their hand knowing they saved some money and it tastes delicious!
"Companies often position their products on price and then tailor other marketing mix decisions to the prices they want to charge"
I plan to keep my prices the same so that when our customers come they don't always see a different price. Personally I hate when food joints change there prices because then I am not prepared for the difference.
"Price is also one of the most flexible marketing mix elements. Unlike product features and channel commitments, prices can be changed quickly"
Our food is going to be quality food to assure that people are eating the most fresh salad, fruits and vegetables! By providing the best quality we can we are also providing customer satisfaction. On certain occasions well have holiday specials or event specials that will have our guests attention before it ends. They will have a nice salad and drink in their hand knowing they saved some money and it tastes delicious!
"Companies often position their products on price and then tailor other marketing mix decisions to the prices they want to charge"
I plan to keep my prices the same so that when our customers come they don't always see a different price. Personally I hate when food joints change there prices because then I am not prepared for the difference.
Implementation Evaluation Control
My vision is to have a plan that is very sustainable, this is company will always be evaluated so that we know there is a customer guaranteed satisfaction. It will be controlled by us constantly staying on top of all of our products. A plan like this is so important because without any of these qualities there is no guarantee that the company will last. This plan guarantees that this company will last because we want to stay onto of our responsibilities.
“Environmental sustainability is fast becoming a critical element in supplier selection and performance evaluation,” This quote is important because the supplier and the performance is shows will come back on the company and what we represent. If one of these is taken out of the plan, well there is no plan. Implementation Evaluation Control is important because it forces our company to stay ontop of things.
"The process that turns marketing strategies and plans into
marketing actions in order to accomplish strategic marketing objectives." Our goals will be achieved so much easier with this plan and not only do we know our company will survive, but our customers will see our sustainability too!
“Environmental sustainability is fast becoming a critical element in supplier selection and performance evaluation,” This quote is important because the supplier and the performance is shows will come back on the company and what we represent. If one of these is taken out of the plan, well there is no plan. Implementation Evaluation Control is important because it forces our company to stay ontop of things.
Subscribe to:
Posts (Atom)