Situation or SWOT Analysis

The strength in Green on the Go is going to be the fact that we are promoting healthier eating and trying to help people quit some of their bad habits. A lot of people really do want something like this, someone coming out of the gym to see a food truck full of fresh greens, sounds pretty good! Not only for gym people but well promote it towards those who have health issues and have no choice but to eat foods like this, but this is going to be their choice because I'm going to assure them our food tastes great!

"We will focus on decisions about product attributes, branding, packaging, labeling, and product support services."

Our weakness is going to figure out how to maintain salad, fruits and vegetables. Not only that but convincing people that a salad or fruit bowl is better than French fries and a hamburger.

Our opportunities are going to be when people are promoting events like running, concerts or something where they are going to want something to really keep them hydrated! The threats that will come towards this company will be keeping that freshness there in a food trunk and people denying that healthy food cant taste better than McDonalds or in n out.

"People can also be thought of as products. Person marketing consists of activities undertaken to create, maintain,or change attitudes or behavior toward particular people."

I think the troubles we have will be outweighed by the fact that we're going to help people with their health. We are going to make a difference in the world and get those unspoken food thoughts out there and to actually there to eat!