EOC: Week 10: What are the benefits vs the features?

The benefits of Green on the Go are helping those who desperately want new food. For those that need to eat different kinds of foods, besides greasy foods. Being able to give someone a tasty meal like they've never tasted before, that's a benefit. The salad benefits the health factor and the whole idea of Green on the Go. The benefit from the Strawmelon slushy is the fact that we brought something to life you may have never though of mixing together.
The features are using recycled products and giving back to those who are in need of something new. The feature in this company is far more important in the company because our guest are what are most important. Another feature is the salad and Strawmelon slushy its something you've never even thought of putting together. People will think what kind of salad could I put together, that's also is a feature because you can always try something new. Not having to worry about any of kind of grease and the taste of grease in your food.
Overall benefits vs features well there isn't such a thing because they are so closely related. Benefit and feature go perfect together because they equal each other.

Target Market Strategy

Our market strategy is to plan everything out right, we also want to have the right provides. Having the right providers helps a lot in a company, because we know that we will be getting the best quality. If we don't have the best quality, then our customers don't get the best quality. Our plan is to make sure we can do everything we promised to our guest and employees.
"A powerful brand has high brand equity. Brand equity is the different
effect that knowing the brand name has on customer response to the product and its marketing"
Our brand name says a lot about us, not only are we providing healthier food, we are providing it on the go and quick. We will assure you get quality food not only quick, but we will make sure you get the best service too!
"As noted previously, marketing channels are part of the overall customer-value delivery network. Each channel member and level adds value for the customer. Thus, designing the marketing channel starts with finding out what target consumers want from the channel"
One of our other strategies is to deliver food that also adds value to the customers and finding out what they really like. We will target all the right customers because every customer is our guest.

Product

Our product is a way to help people in the right path to eating healthier. Our style is going to be different in a way people will really appreciate, because they will know we want what is best for them. It will be eye catching because there aren't very many places that use recycled items. Also our bright green logo will really catch peoples eyes.
"Another way to add customer value is through distinctive product style and design. Design is a larger concept than style. Style simply describes the appearance of a product. Styles can be eye-catching or yawn producing"
The appearances we will make will be popping, eye-catching and delicious. We really want our guest to be like wow that's different I want to try it and after doing so they are always going to want Green on the Go.
"Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain"
Our product promotes building relationships with our guests, we want them to feel appreciated. We want everyone in Green on the Go to feel important and that is what our product is. In any company customers ,employees and providers should be appreciate  all the time not just when something good happens.

Distribution

Green on the Go is really promoting a healthier life style, our distribution will be giving back to those that cant eat those greasy foods. We want our customers to be really happy with what they eat, not going home feeling sick or disgusted about the greasy food they ate. Happiness and delight is within our products, because you will feel so good after eating something that tastes so fresh.
"In addition, the company works to stay ahead of the competition and sustain rapid market growth by improving product quality, adding new product features and models, entering new market segments and distribution channels, shifting advertising from building product awareness to building product conviction and purchase, and lowering prices at the right time to attract new buyers."
This company always wants to attract new customers and letting them know that eating Green on the Go will really benefit them.
"Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage. FedEx’s creative and imposing distribution system made it a leader in express delivery. Enterprise revolutionized the car-rental business by setting up off-airport rental offices. And Apple turned the retail music business on its head by selling music for the iPod via the Internet on iTunes."
 Another distribution we will be using recycled plates, napkins and utensils. Recycling is well respected way to distribute to not only the world but to our lives as well. Using recycled products will also make us feel better about what we are using of polluting into the air. We want to give back in the best way possible, and that will be providing free water when we go to events where people get dehydrated in need of water. We also want our customers to feel appreciated so on every drink they order our employees will write a note thanking them.

Promotion

Green on the Go will be promoted in ways that will benefit the company. Green on the Go will promote our food in front of gyms to inform them that the food they like to eat is available on the go! It will also be promoted by the food truck driving around town, so that people can see our bright green sign. Well also have a Titter and Facebook to inform guest about the nutrition facts of eating Green on the Go.  Informing guest about nutrition facts is a big thing because there is a lot of people out there who really want to know these things. On our social media we will also explain and show them the difference of eating healthier as to eating unhealthy.
"Promotion spending is relatively high to inform consumers of the new product and get them to try it."
We will persuade them that eating our food is so much better and it will help a lot of people with health problems. Promoting a healthier life style for people is so much better than promoting something they don't even know what they're eating. For example McDonalds how do we know that their chicken nuggets aren't that pink gooey stuff everyone says it is. Our customers will know what they're eating because where our food is made and stored you'll be able to see from outside of the truck.

"The moral of the product life cycle is that companies must continually innovate or they risk extinction. – I will constantly come up with new ideas."
We will constantly be coming up with new ways and tastes to put together in salads. Also we would like to even get ideas from our guests, what they think of all the new food items and drinks we could add or what they think about having they're own salad featured.

Price

Our prices are very flexible for what we are selling and healthy food can be expensive, but if we sell it at a price that people can afford a tasty healthy lunch/dinner. Knowing that our food is healthy and at a decent price, why wouldn't anyone but a nice fresh salad? Also it will really benefit to the guests, because not only are they eating healthy but they're getting healthier.
"Price is also one of the most flexible marketing mix elements. Unlike product features and channel commitments, prices can be changed quickly"
Our food is going to be quality food to assure that people are eating the most fresh salad, fruits and vegetables! By providing the best quality we can we are also providing customer satisfaction. On certain occasions well have holiday specials or event specials that will have our guests attention before it ends. They will have a nice salad and drink in their hand knowing they saved some money and it tastes delicious!
"Companies often position their products on price and then tailor other marketing mix decisions to the prices they want to charge"
I plan to keep my prices the same so that when our customers come they don't always see a different price. Personally I hate when food joints change there prices because then I am not prepared for the difference.
 

Implementation Evaluation Control

My vision is to have a plan that is very sustainable, this is company will always be evaluated so that we know there is a customer guaranteed satisfaction. It will be controlled by us constantly staying on top of all of our products. A plan like this is so important because without any of these qualities there is no guarantee that the company will last. This plan guarantees that this company will last because we want to stay onto of our responsibilities.
“Environmental sustainability is fast becoming a critical element in supplier selection and performance evaluation,” This quote is important because the supplier and the performance is shows will come back on the company and what we represent. If one of these is taken out of the plan, well there is no plan. Implementation Evaluation Control is important because it forces our company to stay ontop of things.
"The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." Our goals will be achieved so much easier with this plan and not only do we know our company will survive, but our customers will see our sustainability too!

Objective

With this unique Green on the Go our objective is to provide the best customer service, employee services and I  also want to exceed whatever goal we set for each day."Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase." 
People that have a healthy lifestyle are always looking for something better and I think that something better is Green on the Go. By having the best customer service we will go where there is gyms, farmers market or where healthy foods are promoted. To provide sustainable relationship with my employees I will make sure I'm a leader and they feel comfortable coming to me with anything. Last but not least I want us to reach our goal or even exceed it everyday we are at work, I want every to know and feel our success. How we are going to do that, by giving amazing customer service that has our customers leaving with delightful feeling. The overall objective is to create true happiness within a company that provides the ultimate delight. Our customers are the ones that bring us delight so why not provide that same feeling back to them with our food and customer service?

"A specific communication task to be accomplished with a specific target audience during a specific period of time. The overall advertising goal is to help build customer relationships by communicating customer value."

Situation or SWOT Analysis

The strength in Green on the Go is going to be the fact that we are promoting healthier eating and trying to help people quit some of their bad habits. A lot of people really do want something like this, someone coming out of the gym to see a food truck full of fresh greens, sounds pretty good! Not only for gym people but well promote it towards those who have health issues and have no choice but to eat foods like this, but this is going to be their choice because I'm going to assure them our food tastes great!

"We will focus on decisions about product attributes, branding, packaging, labeling, and product support services."

Our weakness is going to figure out how to maintain salad, fruits and vegetables. Not only that but convincing people that a salad or fruit bowl is better than French fries and a hamburger.

Our opportunities are going to be when people are promoting events like running, concerts or something where they are going to want something to really keep them hydrated! The threats that will come towards this company will be keeping that freshness there in a food trunk and people denying that healthy food cant taste better than McDonalds or in n out.

"People can also be thought of as products. Person marketing consists of activities undertaken to create, maintain,or change attitudes or behavior toward particular people."

I think the troubles we have will be outweighed by the fact that we're going to help people with their health. We are going to make a difference in the world and get those unspoken food thoughts out there and to actually there to eat!

EOC Week 9: Three great mission statements

Lefever, Loryn Taylor-
Go from a Hungry Camper to a Happy Camper! Have camp food when you need it, right where you expect it to be. Feel like you are camping, when you really aren't. You don't have to wake up feeling like you've slept on a bunch of rocks, worrying about if your own griddle works enough to make you breakfast. You don't have to come back to camp after a long day of hiking to see that you can't have a campfire at your campground, come to us, and we will do the hard work for you.  I liked this one because it really explains what she's going for!
Stewart, Taylor Victoria
 Poultry in Motion aims to serve healthy, affordable, local food on- the-go. But most importantly Poultry in Motion serves quality; quality food, service and experiences. I like her because when I read it I could  feel the honesty.
Orozco, Steffen
Orozco's is a mobile food truck company dedicated to giving the quintessential Mexican experience through value and authenticity. We are proud of our heritage and aim to offer all types of customers a taste of our culture. I love this one because he worded it so well and you can feel he wants to keep that heritage there.

Business Mission Statement

My business statement, my mission for Green on the Go is to create meals that people can really enjoy knowing that it is healthy for them. Yeah it is still easy to go to McDonalds or any other fast food easily, but do you really feel good after you eat at those un-healthy places? From personal experience I know that compared to when I eat un-healthy foods to healthy foods, I defiantly feel much better when I eat healthier. I feel more energized, awake and I feel good about myself knowing what I'm eating is good for me. I want to make the environment of Green on the Go fun and a place people can really enjoy when they're on lunch or just enjoying a day out.
“A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it,” 
That is how I want my guests to feel after they come to our Green on the Go food truck and fast food joint. I am not going to tell people what they should or shouldn't eat. I will educate them on the fact that these foods are really better for them, and they will see that on the truck; ex- the comments that people will say about our food will just be one way of showing our guests. I would create true delight for the customers I really want to understand and know what my guest like and what they don’t like. I will create delight by giving them the choice of putting together their own plate or trying chef’s specials. That will really create happiness for the guest because we are not forcing them to eat something they have many choices to pick from. Many people out there are picky and like myself I am very picky and we don’t have many choices. People don’t want to speak up and ask to take off a bunch of items, therefore they just settle for something simple, rather than getting something they really wanted. I want my customers to have a choice and know that their choice no matter what is healthy for them, and they will be happy with that!

"A statement of the organization’s purpose—what it wants to accomplish in the larger environment."

EOC Week8; Creative Content

My creative content is going involve photography in such a great way; it’s going to challenge me to find different ways to produce an idea. I will take a picture of a food truck and Photoshop the name onto the truck. I will also providing a drawing of what I would actually want the truck to look like, with two of my featured items. Then I will come up with food ideas and take pictures of what I made, showing the textures and true color of the fresh greens. The bright color green on a food truck is really going to pop out and stand out to people, making them wonder what that is. That is exactly what I want something sticking that catches their attention different color, different food, and healthier food choices. I think my creative content is going to be fun and something that will make people think, I wish that there was a place like Green on the Go. I personally wish there was a place like this, when I go to events that have food trucks most of the food is really greasy and isn’t very good. Something like Green on the Go I don’t know how you could deny that, it sounds fresh and greens are really good!!! Two of my featured items are one of my favorite meals to have the Strawmelon slushy and a healthy Caesar salad, what’s better than that? I also want to use recycled utensils like cups, plates, forks or spoons to really give it the green feel!