Promotion

Green on the Go will be promoted in ways that will benefit the company. Green on the Go will promote our food in front of gyms to inform them that the food they like to eat is available on the go! It will also be promoted by the food truck driving around town, so that people can see our bright green sign. Well also have a Titter and Facebook to inform guest about the nutrition facts of eating Green on the Go.  Informing guest about nutrition facts is a big thing because there is a lot of people out there who really want to know these things. On our social media we will also explain and show them the difference of eating healthier as to eating unhealthy.
"Promotion spending is relatively high to inform consumers of the new product and get them to try it."
We will persuade them that eating our food is so much better and it will help a lot of people with health problems. Promoting a healthier life style for people is so much better than promoting something they don't even know what they're eating. For example McDonalds how do we know that their chicken nuggets aren't that pink gooey stuff everyone says it is. Our customers will know what they're eating because where our food is made and stored you'll be able to see from outside of the truck.

"The moral of the product life cycle is that companies must continually innovate or they risk extinction. – I will constantly come up with new ideas."
We will constantly be coming up with new ways and tastes to put together in salads. Also we would like to even get ideas from our guests, what they think of all the new food items and drinks we could add or what they think about having they're own salad featured.