EOC: Week 10: What are the benefits vs the features?

The benefits of Green on the Go are helping those who desperately want new food. For those that need to eat different kinds of foods, besides greasy foods. Being able to give someone a tasty meal like they've never tasted before, that's a benefit. The salad benefits the health factor and the whole idea of Green on the Go. The benefit from the Strawmelon slushy is the fact that we brought something to life you may have never though of mixing together.
The features are using recycled products and giving back to those who are in need of something new. The feature in this company is far more important in the company because our guest are what are most important. Another feature is the salad and Strawmelon slushy its something you've never even thought of putting together. People will think what kind of salad could I put together, that's also is a feature because you can always try something new. Not having to worry about any of kind of grease and the taste of grease in your food.
Overall benefits vs features well there isn't such a thing because they are so closely related. Benefit and feature go perfect together because they equal each other.

Target Market Strategy

Our market strategy is to plan everything out right, we also want to have the right provides. Having the right providers helps a lot in a company, because we know that we will be getting the best quality. If we don't have the best quality, then our customers don't get the best quality. Our plan is to make sure we can do everything we promised to our guest and employees.
"A powerful brand has high brand equity. Brand equity is the different
effect that knowing the brand name has on customer response to the product and its marketing"
Our brand name says a lot about us, not only are we providing healthier food, we are providing it on the go and quick. We will assure you get quality food not only quick, but we will make sure you get the best service too!
"As noted previously, marketing channels are part of the overall customer-value delivery network. Each channel member and level adds value for the customer. Thus, designing the marketing channel starts with finding out what target consumers want from the channel"
One of our other strategies is to deliver food that also adds value to the customers and finding out what they really like. We will target all the right customers because every customer is our guest.

Product

Our product is a way to help people in the right path to eating healthier. Our style is going to be different in a way people will really appreciate, because they will know we want what is best for them. It will be eye catching because there aren't very many places that use recycled items. Also our bright green logo will really catch peoples eyes.
"Another way to add customer value is through distinctive product style and design. Design is a larger concept than style. Style simply describes the appearance of a product. Styles can be eye-catching or yawn producing"
The appearances we will make will be popping, eye-catching and delicious. We really want our guest to be like wow that's different I want to try it and after doing so they are always going to want Green on the Go.
"Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain"
Our product promotes building relationships with our guests, we want them to feel appreciated. We want everyone in Green on the Go to feel important and that is what our product is. In any company customers ,employees and providers should be appreciate  all the time not just when something good happens.

Distribution

Green on the Go is really promoting a healthier life style, our distribution will be giving back to those that cant eat those greasy foods. We want our customers to be really happy with what they eat, not going home feeling sick or disgusted about the greasy food they ate. Happiness and delight is within our products, because you will feel so good after eating something that tastes so fresh.
"In addition, the company works to stay ahead of the competition and sustain rapid market growth by improving product quality, adding new product features and models, entering new market segments and distribution channels, shifting advertising from building product awareness to building product conviction and purchase, and lowering prices at the right time to attract new buyers."
This company always wants to attract new customers and letting them know that eating Green on the Go will really benefit them.
"Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage. FedEx’s creative and imposing distribution system made it a leader in express delivery. Enterprise revolutionized the car-rental business by setting up off-airport rental offices. And Apple turned the retail music business on its head by selling music for the iPod via the Internet on iTunes."
 Another distribution we will be using recycled plates, napkins and utensils. Recycling is well respected way to distribute to not only the world but to our lives as well. Using recycled products will also make us feel better about what we are using of polluting into the air. We want to give back in the best way possible, and that will be providing free water when we go to events where people get dehydrated in need of water. We also want our customers to feel appreciated so on every drink they order our employees will write a note thanking them.

Promotion

Green on the Go will be promoted in ways that will benefit the company. Green on the Go will promote our food in front of gyms to inform them that the food they like to eat is available on the go! It will also be promoted by the food truck driving around town, so that people can see our bright green sign. Well also have a Titter and Facebook to inform guest about the nutrition facts of eating Green on the Go.  Informing guest about nutrition facts is a big thing because there is a lot of people out there who really want to know these things. On our social media we will also explain and show them the difference of eating healthier as to eating unhealthy.
"Promotion spending is relatively high to inform consumers of the new product and get them to try it."
We will persuade them that eating our food is so much better and it will help a lot of people with health problems. Promoting a healthier life style for people is so much better than promoting something they don't even know what they're eating. For example McDonalds how do we know that their chicken nuggets aren't that pink gooey stuff everyone says it is. Our customers will know what they're eating because where our food is made and stored you'll be able to see from outside of the truck.

"The moral of the product life cycle is that companies must continually innovate or they risk extinction. – I will constantly come up with new ideas."
We will constantly be coming up with new ways and tastes to put together in salads. Also we would like to even get ideas from our guests, what they think of all the new food items and drinks we could add or what they think about having they're own salad featured.

Price

Our prices are very flexible for what we are selling and healthy food can be expensive, but if we sell it at a price that people can afford a tasty healthy lunch/dinner. Knowing that our food is healthy and at a decent price, why wouldn't anyone but a nice fresh salad? Also it will really benefit to the guests, because not only are they eating healthy but they're getting healthier.
"Price is also one of the most flexible marketing mix elements. Unlike product features and channel commitments, prices can be changed quickly"
Our food is going to be quality food to assure that people are eating the most fresh salad, fruits and vegetables! By providing the best quality we can we are also providing customer satisfaction. On certain occasions well have holiday specials or event specials that will have our guests attention before it ends. They will have a nice salad and drink in their hand knowing they saved some money and it tastes delicious!
"Companies often position their products on price and then tailor other marketing mix decisions to the prices they want to charge"
I plan to keep my prices the same so that when our customers come they don't always see a different price. Personally I hate when food joints change there prices because then I am not prepared for the difference.
 

Implementation Evaluation Control

My vision is to have a plan that is very sustainable, this is company will always be evaluated so that we know there is a customer guaranteed satisfaction. It will be controlled by us constantly staying on top of all of our products. A plan like this is so important because without any of these qualities there is no guarantee that the company will last. This plan guarantees that this company will last because we want to stay onto of our responsibilities.
“Environmental sustainability is fast becoming a critical element in supplier selection and performance evaluation,” This quote is important because the supplier and the performance is shows will come back on the company and what we represent. If one of these is taken out of the plan, well there is no plan. Implementation Evaluation Control is important because it forces our company to stay ontop of things.
"The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." Our goals will be achieved so much easier with this plan and not only do we know our company will survive, but our customers will see our sustainability too!

Objective

With this unique Green on the Go our objective is to provide the best customer service, employee services and I  also want to exceed whatever goal we set for each day."Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase." 
People that have a healthy lifestyle are always looking for something better and I think that something better is Green on the Go. By having the best customer service we will go where there is gyms, farmers market or where healthy foods are promoted. To provide sustainable relationship with my employees I will make sure I'm a leader and they feel comfortable coming to me with anything. Last but not least I want us to reach our goal or even exceed it everyday we are at work, I want every to know and feel our success. How we are going to do that, by giving amazing customer service that has our customers leaving with delightful feeling. The overall objective is to create true happiness within a company that provides the ultimate delight. Our customers are the ones that bring us delight so why not provide that same feeling back to them with our food and customer service?

"A specific communication task to be accomplished with a specific target audience during a specific period of time. The overall advertising goal is to help build customer relationships by communicating customer value."

Situation or SWOT Analysis

The strength in Green on the Go is going to be the fact that we are promoting healthier eating and trying to help people quit some of their bad habits. A lot of people really do want something like this, someone coming out of the gym to see a food truck full of fresh greens, sounds pretty good! Not only for gym people but well promote it towards those who have health issues and have no choice but to eat foods like this, but this is going to be their choice because I'm going to assure them our food tastes great!

"We will focus on decisions about product attributes, branding, packaging, labeling, and product support services."

Our weakness is going to figure out how to maintain salad, fruits and vegetables. Not only that but convincing people that a salad or fruit bowl is better than French fries and a hamburger.

Our opportunities are going to be when people are promoting events like running, concerts or something where they are going to want something to really keep them hydrated! The threats that will come towards this company will be keeping that freshness there in a food trunk and people denying that healthy food cant taste better than McDonalds or in n out.

"People can also be thought of as products. Person marketing consists of activities undertaken to create, maintain,or change attitudes or behavior toward particular people."

I think the troubles we have will be outweighed by the fact that we're going to help people with their health. We are going to make a difference in the world and get those unspoken food thoughts out there and to actually there to eat!

EOC Week 9: Three great mission statements

Lefever, Loryn Taylor-
Go from a Hungry Camper to a Happy Camper! Have camp food when you need it, right where you expect it to be. Feel like you are camping, when you really aren't. You don't have to wake up feeling like you've slept on a bunch of rocks, worrying about if your own griddle works enough to make you breakfast. You don't have to come back to camp after a long day of hiking to see that you can't have a campfire at your campground, come to us, and we will do the hard work for you.  I liked this one because it really explains what she's going for!
Stewart, Taylor Victoria
 Poultry in Motion aims to serve healthy, affordable, local food on- the-go. But most importantly Poultry in Motion serves quality; quality food, service and experiences. I like her because when I read it I could  feel the honesty.
Orozco, Steffen
Orozco's is a mobile food truck company dedicated to giving the quintessential Mexican experience through value and authenticity. We are proud of our heritage and aim to offer all types of customers a taste of our culture. I love this one because he worded it so well and you can feel he wants to keep that heritage there.

Business Mission Statement

My business statement, my mission for Green on the Go is to create meals that people can really enjoy knowing that it is healthy for them. Yeah it is still easy to go to McDonalds or any other fast food easily, but do you really feel good after you eat at those un-healthy places? From personal experience I know that compared to when I eat un-healthy foods to healthy foods, I defiantly feel much better when I eat healthier. I feel more energized, awake and I feel good about myself knowing what I'm eating is good for me. I want to make the environment of Green on the Go fun and a place people can really enjoy when they're on lunch or just enjoying a day out.
“A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it,” 
That is how I want my guests to feel after they come to our Green on the Go food truck and fast food joint. I am not going to tell people what they should or shouldn't eat. I will educate them on the fact that these foods are really better for them, and they will see that on the truck; ex- the comments that people will say about our food will just be one way of showing our guests. I would create true delight for the customers I really want to understand and know what my guest like and what they don’t like. I will create delight by giving them the choice of putting together their own plate or trying chef’s specials. That will really create happiness for the guest because we are not forcing them to eat something they have many choices to pick from. Many people out there are picky and like myself I am very picky and we don’t have many choices. People don’t want to speak up and ask to take off a bunch of items, therefore they just settle for something simple, rather than getting something they really wanted. I want my customers to have a choice and know that their choice no matter what is healthy for them, and they will be happy with that!

"A statement of the organization’s purpose—what it wants to accomplish in the larger environment."

EOC Week8; Creative Content

My creative content is going involve photography in such a great way; it’s going to challenge me to find different ways to produce an idea. I will take a picture of a food truck and Photoshop the name onto the truck. I will also providing a drawing of what I would actually want the truck to look like, with two of my featured items. Then I will come up with food ideas and take pictures of what I made, showing the textures and true color of the fresh greens. The bright color green on a food truck is really going to pop out and stand out to people, making them wonder what that is. That is exactly what I want something sticking that catches their attention different color, different food, and healthier food choices. I think my creative content is going to be fun and something that will make people think, I wish that there was a place like Green on the Go. I personally wish there was a place like this, when I go to events that have food trucks most of the food is really greasy and isn’t very good. Something like Green on the Go I don’t know how you could deny that, it sounds fresh and greens are really good!!! Two of my featured items are one of my favorite meals to have the Strawmelon slushy and a healthy Caesar salad, what’s better than that? I also want to use recycled utensils like cups, plates, forks or spoons to really give it the green feel!

EOC Week 7; The Pitch

Green on the go!
The demand for healthier food is on the rise and I think it should be! We should promote and help people to eat better for themselves, not saying hamburger, fries and a shakes are horrible, but health wise it will eventually take a toll on you. Now yes it may be hard to keep the salad fresh but like other fast foods it has been done. I think by persuading people to eat healthier would help a lot, for example people with health problems that can’t eat greasy fast food. Green on the go will make some kind of salad, vegetable or fruit mixes that taste just as good or even better, same thing with drinks we need to also promote healthier drinks as well. Being a photographer I would spread the word by pictures, I would have a food truck that drives around town with these pictures and sells the food.  I would have social media set up and show healthy how the comparison pictures of people with healthy and not healthy food. Then I would have side comments of how they perceived healthier food over your regular hamburger, fries and shakes. I would also set up a time and a place for everyone to discuss if they like the food or not. Pictures of how food actually looks always pushes that want for whatever food they are craving. These pictures will be pure reality of what you would get and it would taste just as fresh as it looks. I would promote this in situations where people are pressured to eat unhealthy foods at events like harvest festival, rock concerts, or other shows that have those typical unhealthy foods. I would promote it anywhere because I really want to push people to eat healthier. When people see the green on the go truck go by they are going to wonder where the restaurant or fast food is too. Well I would have a fast food shack also; the menu will consist of peoples favorites, chefs favorites or make your own dish!
One of the drinks I would have included on the menu would be called, Strawmelon freeze- Watermelon, strawberries and agave syrup a very fun and healthy drink!
Another item would be a healthy Caesar salad!

EOC Week 6: Me + 3

Three things that really define me? 
Well there is one, but it is pretty obvious my Sony camera. My camera defies me because it is something I use everyday and I love to. Without my camera I wouldn't be able to capture those beautiful moments in life and I really appreciate the beauty in life. It is my hobby and something I love to do everyday, I could never see myself without my camera because somehow I would find a way to still take photographs.











My hair dye defies me in a way to show my personality. It shows the different personalities I have, I can go from fiery red and fun to platinum blonde and sweet. But whatever color I'm still fun and sweet with whatever color I choose to show it. This is also something I love to do I love trying new things and it so happens that I like to try new colors all the time and I always go to the same kind of hair dye.

Last but not least a ring my parents gave me when I was little, I think it defies me in a way that shows how much I've grown and gone through. It also reminds me that I've come to peace with myself over the years. I went through a lot and lost myself at one point and who I was. My ring represents who I was when I got it and I finally got back to where I was, my own personality not what people wanted me to be.

Week 5 EOC: Social Networks and Job Hunting

“It’s not really about sales; it is about sharing of information. If you go about it in a way that is positive and relatable, it’s a positive experience for [both parties].” This quote pretty much says it all! If you have a job and it is something you love, it makes it better and easier for you and the customers. If you find a job and you compare to another job that just pays more what would you choose? Well that could be a hard decision, but you have to weigh out all your responsibilities. If you do end up giving up that job you love for something that supports you, it is what was meant to be. That's what makes job hunting and doing the job right so hard, if you don't love the job how are you going to explain their company product or how their products works? When you’re someone who love where they work it makes the whole experience better just like the quote said and you will love doing your job. When you don't love doing your job it can really change who you are and make you miserable, you don't want to work somewhere that doesn't make you happy. Social networking actually can really help people post on social media about job openings all the time. If your friends with people who know what kind of job you’re looking for you've got connections to help you find that perfect job. Although not very many people get hired over social media, but it is becoming a thing. In a business or a job you do it should always be about the customer and if it's not then that should be a red flag that they're not about their employees either. If a job doesn't care about their customers why would they care about you? When you go job hunting always pay attention to the things that will benefit you and make you happy, because in the end that's all that should matter!

Work cited
Marketing an introduction
The wall street journal- Recruiters Troll Facebook For Candidates They Like by Joe Light. August 8, 2011

Week 4 EOC: New Phone App

Back to life app, we need to be in touch with reality. This would be good for this generation and the growing generation, because we are so wrapped up on our phones we don't pay attention to their surroundings. This app would be an app that you can set up on your phone that will automatically turn off. You could just turn off your phone or put it in sleep mode, but that's the problem we are so addicted to our phones that even if we did do that we can still get back onto our phone. When this app in set into motion your phone will completely be unavailable for the time you set it for a day or a couple hours. Our problem is that we constantly feel the need to know what's going on in people’s lives, rather than our own. We focus so much on social media that we forget to really appreciate life itself. Rather than sitting on your couch at home looking at someone's post, use back to life app and this will force you to do something besides look at social media. Of course there will still be other problems like having a computer or you might just go to sleep. With this app it will force you to stay off social media; therefore, you may be happier with how your day turned out instead of regretting it. When you do use this app you'll realize how much you really miss out on in life itself. Look at your surroundings and you'll realize you do need help staying off your phone, because while you’re sitting next to your friend or loved one you’re missing out on a true moment of connection. Get back to life, and have a happier life!

Week 3 EOC: My Demographics

We are the age of the Millennials, we embrace technology maybe a little too much. We were the age where technology came to life, and now that we have all these things we barely see life, through our phones. We create things through our technology rather than connecting with true life. Before us people had to go out, get people together or mail our a letter, but we can just send a text, post a status, or email someone. We also don't make true connections with people because we are so consumed in what's going on in our phone that we don't even acknowledge the person sitting next to us. We have conversations through text, not face to face, but we are confident and willing to try new things. That's why the markets likes to target at us, and try to get our attention. We're very optimistic and independent, we like to be our own and explore what we haven't. Most Millennials don't look into having a family, they would rather focus on having fun and making a living. We want to work for a reason, we don't just want a job. We want something that provides us with value our quality life. We are also the best educated, but we get paid the worst. Our worst problem is our school loans, while we are trying to save for things and plan, we're too busy we student loan debt. Although we are still growing we are growing rapidly and shaping the world we live in.

Week 3 EOC: Making Money For Good

COCA-COLA
Coca-Cola gives through there company, they don't just give to one cause. They give water mostly, but they also promote other contributions like recycling, active healthy living, education, wellness, local community initiatives, humanitarian/ disaster relief and in kind contributions. The fact that they give so much and still make a movement. Its amazing what someone can do by just handing out water or helping people with there lifestyle, just to help someone out. They partner up with companies, because they know they couldn't do these contributions without them. "Partnering with Coca-Cola is an opportunity to give nature a voice when business decisions are made. This is how we’re conserving the watersheds and other natural resources that sustain us all. But business and conservation must be two sides of the same coin if we are to be successful - so together, we are setting and achieving goals that drive lasting results and conserve the planet’s finite natural resources while also meeting business objectives". They help all kinds of people in so many ways its amazing, they put there feelings aside just to give back. They've helped college students slim down while they bone up; They build better school in the Philippines; They help when disaster strikes families; they help is never ending and they're always trying to find a new way to help people live better lives. Their company is so popular and so many people buy there products. Many people don't know that when they are buying a can or 24 pack of Coca-Cola, they're helping the world be a better place too. There are so many things we can do as a community to give back, we just don't realize it.

Citation-
 http://www.coca-colacompany.com/sustainabilityreport/we/charitable-contributions.html#section-giving-through-the-cocacola-foundation-and-through-the-cocacola-company

Week 2 EOC: Boston Consulting Group-Video Games

Sony PlayStation has really improved and worked its way to the top. Sony PlayStation had its ups and downs just like anything else does, and of course Xbox was their biggest competition. I think just about any game system is  cash cow, because yeah they will sell when they're in high demand, but then people will want more. People are always going to "want" something better and new, they'll always want to update their dated game systems. PlayStation is always coming up with new and better way to access or play a video game. Xbox on the other hand usually follows behind, so PlayStation is always before and has always been better.  "The PlayStation 4 is economically superior as a pure gaming system, but the Xbox One is superior as a comprehensive media hub that doubles as a game system." http://www.pcmag.com/article2/0,2817,2419594,00.asp Although they both had there ups and down like I said before, but PlayStation always seems to rise back up. "The release of the PlayStation 4 in North America - it goes on sale in Europe and Latin America in a fortnight - is seen by many as the true dawn for next-generation console gaming after the troubled launch of Nintendo's Wii U." http://www.bbc.com/news/technology-24899400  So over all they're both good systems, but that first quote just goes to show as a gaming system PlayStation is better, and Xbox is more of a media hub. "With more than 300,000 mentions, PlayStation 4 drove close to three time more social media on Facebook, Twitter, Tumblr, YouTube, and Reddit than did Microsoft's Xbox One." http://www.slideshare.net/WishpondTechnologiesLtd/black-friday-and-cyber-monday-stats

Week 1 EOC: Great Customer Service

A time I've had great customer service, me and my family decided to go to Chili's and have a nice family dinner. We had a server named Josh, his personality was outgoing and friendly, he asked us what we wanted to drink, and brought all the right drinks out. Then we ordered our appetizers and dinner, he wrote it all down it took about 30 minutes to come out. Everything was right except for one of the meals and we let him know, he kindly said "sorry I'll get that fixed for you right away" he took it back and faster than you would think the right meal was out. At the end of our meals he came back and asked us if we wanted a desert on the house, and we decided sure why not? He apologized and we were thankful that we had such a great server. In the end he was friendly and worked with whatever our needs were, unlike some servers that get mad when a mistake is made. At the end of the day he fixed it and made our dinner great and enjoyable.

Week 1 EOC: My voice

I am a photographer, I don't believe limiting myself to any type of photography or challenges, I love to take on new challenges and live up to my word. My word is, I am a photographer with experience I know I'm not the best, but I want to prove you wrong and show you that I'll take on the challenge and the outcome will make an everlasting impact on your life.  As a photographer I love everything about life and photography really makes me thankful for everything I do have. Leaving a memory you can have and cherish forever, that's why I really love photography you can capture things that may never be seen again. Seeing the happiness through a photo and making an impact on someone by just looking at it, makes my heart melt. Photography is beginning to show me things about myself I didn't even know, I've never had pride in anything I do, but I really love what I do and knowing that I am proud of something I'm doing just makes me strive to be the best photographer I can be. Photography is my happiness and that happiness is making other people happy. I love laugher, excitement and love in life, capturing that is so much more than it seems; to be continued